Forreduci
Music premiere and live performance produced for TR Gobrazy, co-directed with Lauzza.
See the artist work ↗Independent creative studio · London / Everywhere
Culture,
made tangible.
SwipeMore is a culture-led creative production studio for fashion, music and lifestyle — shaping campaigns, films, content and experiences from first thought to final frame.
01 / Selected workSwipeMore · By client and discipline
Good work starts
with a point of view.
Each project has its own story and its own carousel. Start with what SwipeMore did, then browse the work in context.
Brand partnership / London + internationalBroken Planet
01 / Brand
Broken
Planet.
What we did
Sahal led social and creative delivery across six Broken Planet campaigns over ten months, from November 2024 to August 2025. The work spanned strategy, treatments, shoot planning, filming, editing, publishing and reporting, with campaign production in London, Marrakech, Marbella, Paris and Miami.
Selected results: 1.3 million views on the Marrakech montage; 150,000 views on the Marbella vlog. Each campaign combined video, photography and lookbook deliverables.
Campaign content · Social storytelling · Pop-up activations · International production
Browse the work
One partnership. Many moments.
Artist campaigns / Films + short-formMusic
Music, in their own worlds.
02 / Artist
TR Gobrazy
Media management and release campaigns since October 2024, coordinating visual content, shoot production, publishing and performance analysis with artist, label, PR and distribution stakeholders including Epic Records, Toast PR and Ditto.
Creative direction · Production · Direction · Short-form contentTR Gobrazy / Social-first
Short-form carousel 31 clips
03 / Artist
Ace Kash
Distinctive music visuals and release content for Ace Kash, with short-form work that carries each track into the feed.
Creative direction · Production · Short-form contentSelected music filmCruise Control Play film ↗
Ace Kash / Social-first
Short-form carousel 7 clips
Live experiences / ProductionActivations
04 / Experiences
Out in the
real world.
What we did
Created and produced experiences that bring artists, audiences and brands together, then carried that energy into the content.
Creative direction · Event production · Media management
Browse the work
Selected activation projects
Scratch & Win
The London pop-up is part of the Broken Planet partnership above, alongside the international trip content.
View Broken Planet work ↗Rent’s Due
A music and fashion collaboration connected to the Broken Planet campaign world.
02 / What SwipeMore can doConcept to execution
A clear offer.
A flexible crew.
Founder-led creative direction, with a trusted network of specialists, crew and suppliers assembled around each brief.
Make the brand
feel like itself.
Campaign concepts, launches, collections and collaborations — shaped into a distinctive visual world.
Creative direction · Film · Photography · DeliveryGive the release
a visual language.
Artist films and visual campaigns built to carry a release from first signal through rollout.
Artist visuals · Music films · Rollout contentTurn a moment
into a place.
Pop-ups, launches and cultural experiences, creatively directed and production-managed through a flexible network.
Concept · Crew · Suppliers · Content captureTake the idea
further.
Location-led campaign production that keeps the creative intent clear across crews, locations and deliverables.
Location planning · Production · Multi-market contentAcross every brief
Creative planning · Production days · Social-first content · Recurring support
03 / The founderSahal Mohamed · SwipeMore
Creative director / Filmmaker / Founder
Close to the work.
Built to bring
the right people in.
Sahal Mohamed is a London-based creative director and the founder of SwipeMore. His work moves between music, fashion and culture, with a production-minded eye for how an idea becomes a finished piece.
SwipeMore is the commercial studio around that point of view: founder-led, flexible and built project by project. The right collaborators are brought around each brief, from the first conversation through delivery.
Sahal also manages director and photographer Dawood Ali: coordinating clients and projects, building his portfolio website, and contributing production and direction to selected projects. Photography and directing credits remain with the relevant project creatives.
His music experience includes three years managing house DJ Rodlin Chez and work with DJ Zinc and Fred again.. Alongside creative work, he has experience in humanitarian projects and holds a BSc in Clinical Pharmaceutical Sciences from the University of Nottingham.
04 / Start a projectLondon / Working everywhere
What are
we making?
Tell us what you have in mind, what it needs to do and when you’d like to get moving. We’ll come back with a clear next step.
sahal@swipemore.pro